[ Yes, I chose this photo of an owl because he looks angry and because, Hedwig. ]
Okay, so that’s probably a really overly dramatic title, but you realize I act in short films, right? I was just born this way. This post isn’t about to get all cray about my lack of e-fame, but I wanted to discuss my realization about something amidst the crazy mania that is blogging. What is the realization, you ask? Well, read on 😉
Why the Hell Aren’t You Following Me?
For many bloggers, the idea of thousands or even millions of followers is akin to a wet dream. Throngs of people commenting on your every social footprint, telling you how beautiful you are, and purchasing everything you tell them to. Even to some of us who don’t necessarily buy into the hype, it can feel contagious. We’re all tripping over each other in efforts to gain your trust, get you to sign up for our newsletters, and tell us exactly how amazing you think we are. At the same time, is it all worth it? As a consumer and person who watches YouTube, follows blogs, and fully interacts digitally, I cringe every time I hear a self-proclaimed YouTube “guru” tell me remember to “like, comment, subscribe, and give me a thumbs up!” and although I don’t mind sponsored content, I will immediately unfollow if the post sounds insincere or perfunctory. It wasn’t until I became aware of how I interact with others as a potential “reader” that I began to drop off the rat race that is blogging on the internet.
Blogging can be a total blast or a complete nightmare. Most of us started out for the simple joy of talking about whatever we like and interacting with others online through the channels of common interest. That said, between working with brands and trying to connect authentically with readers, there are times when it’s absolutely overwhelming. So, I can understand why other bloggers sell out. Why their content is stale and uninspired. Why they might be on autopilot every time they remind you to love everything they put onto the internet, but sadly end up sounding like a cog in the digital marketing machine.
And that’s when I realized, the price is too high for me. I’m just not willing to sell out to that extent for a drove of followers who may have no idea what’s going on behind the scenes. I’d rather be a smaller blogger and enjoy genuine human connection with a select number of readers who actually feel engaged by my content and in touch with my sense of humor and self. I don’t expect everyone to like me or what I write, but I hope to find my own tribe of sorts. A group of readers and other bloggers who actually want to talk to me about the things I write about because, trust me, if I’m writing about it, I actually care about it. Otherwise, you couldn’t pay me to do it. I’m just not that easily bought and sold. #SorrynotSorry I won’t do it. Maybe this is why organic content and honesty are so important to me when blogging. I can’t stand a sell-out. Not eye cream nor money can fully compensate for the lies I’d have to tell to pull it off. It just isn’t worth it to me.
I came to the realization that being a unique, sincere, and caring human being, even online, is what I want to do. Gaining followers, sponsored opportunities, or even the chance at “internet fame” isn’t worth being a fraud for, in my opinion. And while, yes, I do giveaways, use affiliate links, receive some products for free, and do sponsored content on occasion, I promise it will never be to my or your detriment. I would never agree to some shady marketing campaign or sponsored opportunity if I thought it was selling you guys (or myself) out to the highest bidder because, to quote Lil’ Wayne “that ain’t me.”
What Are Your Thoughts On Internet Bloggers/Vloggers and the Digital Marketing Craze?
Come Chat With Me!
*Affiliate links in post – HAHA JK.