I am so excited to be able to share this feature with you all today. I was able to pick the beauty brain of Therapie founder, Michelle Roques O’neil, recently and she’s such a fountain of both beauty, aromatherapy and overall life knowledge that I thought it would be a great interview to share with you all.
Thank you so much for doing this Q&A Michelle – I really appreciate it!
You were named one of the “Top 10 Aromatherapists in the World” by Vogue Magazine and are known for innovating the world of beauty, but what made you want to take the plunge and create your own line of products?
I have always created blends for myself and other projects. This range happened by default, it was conceived because I was on the cusp of changing my focus from therapy to Artisan perfumery. My intention was to create a self-help range for my clients, to support them once I stopped practicing. I showed the range to the founders of Cult Beauty who said I had to launch it; their confidence in what I had done so far was the catalyst for launching.
The Therapie line focuses a lot on having an overall stress-relieving effect when you use them and I’ve tried your Discover Me Kit (which is incredible, by the way) – Why did you decide to create a line that focused on stress-relief as a focal point?
Because I’m a practicing Therapist, spiritual life coach and healer I spend a lot of time unraveling the by products of stress and educating people on how to understand their triggers and manage stress better. So I guess its very familiar territory to me. So to create a collection of support tool seemed a natural choice. Our modern lives are 24/7 and make huge demands, adrenal fatigue a by-product, with computers and mobiles you are on call all the time, people are finding it very hard to switch off as a result.
The Therapie products include many natural plant, vegetable and precious (essential) oils as well as natural minerals and crystals – How did you choose which ones would be most valuable and beneficial to use in your products?
Research and knowledge really, I have always worked in a multi-faceted way, I became really familiar with vegetable oils and extracts when developing serums for DeMamiel. I have worked with essential oils for 30 years so have a very deep knowledge from an old school and modern perspective. Crystals and flower tinctures are something I have used in treatments-I have always had a fascination so it feel like a natural addition to my repertory. I have always thought of this range as being multi-faceted, so from a energy perspective wanted to create products that worked on many levels.
Lastly, your latest product – Joie Uplifting Bath Infusion – is meant to ‘uplift your spirit when you’re feeling down in the dumps’ – What inspired this product creation?
Joie Uplifting Bath Infusion was inspired by the ritual of spiritual bathing, taking a bath that prepares you either during a period of transition when you might feel unstable; a new job, a new relationship or marriage. Its a means of celebrating your sacredness, in ancient cultures bathing and scenting rituals were a natural daily routines and something we do without the same intention, I love the idea. So I started to research the various components such as buttermilk, sandalwood and rose, all spiritually balancing and uplifting but also skin conditioning and nourishing. I wanted the smell to be sublime. We’ve become a shower-orientated society and have lost the pleasure of taking time out for daily transitions, moments to reconnect with self.
A New Product Release
Aside from this lovely interview, I’m excited to share that Therapie has come out with a brand new bath product, their Joie Uplifting Bath Infusion, and I’m giving one away today! The Joie Uplifting Bath Infusion was created to uplift your spirits and senses when you’re feeling a little blah. Formulated with a blend of organic buttermilk powder, sandalwood, pink clay, frankincense, Himalayan cedarwood, jasper, and rose quartz, this bath infusion works to calm inflammation, remove dead skin, soothe and soften skin, brighten, and heal and tone while relaxing the senses and spreading a feeling of calmness, contentment and emotional rejuvenation and tranquility.
Thank you so much for the lovely Q&A – I’m so excited to give readers a chance to try your latest beauty product ♥
♥ It’s Giveaway Time ♥
- You MUST be a subscriber to StorybookApothecary.com either via email or Bloglovin.
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That’s It! The rest of the entries are bonus and will add onto your chances of winning 🙂 I will announce the winner via the blog and social media channels in exactly one week – Good Luck ♣