PLEASE NOTE! This page is a comprehensive list of green beauty brands I’ve personally tried and reviewed and a few I know other bloggers frequently rave about. It’s meant to serve as a reference for those switching to green beauty or those confused about which brands are trustworthy, truly natural, vegan, cruelty-free, etc. It’s being updated all the time so keep in mind that not all information is complete, not all brands that I know of will be represented here, etc. but I’ve done my best and I will be updating it periodically to make sure the information stays up to date ♥
Your Official Guide to Green Beauty Brands You Can Trust
Green beauty has had such an amazing effect on my life. From the people I’ve been able to connect with to the wonderful products I’ve discovered and the incredible stories I’ve heard, it’s really been quite lovely. The downright astonishing level of brand integrity I’ve been met with from so many brands has been something that I never really believed existed until I started discovering more green brands and that’s not just in beauty. A whole new world (cue the music) opened up to me.
Since then, I’ve done so much research, trialed so many products, and really gotten a bit of an education on the entire world of natural skincare, makeup, hair, and nails. It’s insane how much we don’t know about what’s in mainstream products. I had no idea when I first started out and now that I have a bit of education and experience under my belt, I thought it was high time to share some of the green beauty brands with you all that are really worth your hard-earned cash and, more than that, your trust.
If you’re unfamiliar with green beauty, it can be seriously easy to fall into the trap of purchasing products from your local drugstore that you think are green, but actually are anything but natural.
Green bloggers and enthusiasts alike commonly call this “green washing” which is where brands will add in a minuscule amount of a random natural ingredient to their chemical-laden products and call it “natural.”
I fell into the greenwashing trap many times and I’m sure I’m not alone in that so I want to share with you all some of my favorite green beauty brands that are trustworthy and effective companies that you’ll be more than proud to support.
You might think you’ll be giving something up by making the switch, but I promise that you won’t have to give up anything. In fact, I think you’ll find that these new brands have a lot more to offer you in terms of quality, performance, personality, and most importantly: they are all body-safe.
>> Click Here to Learn More About Greenwashing <<
NATURAL SKINCARE
Antonia Burrell
All Natural Ingredients formulated by a renowned facialist, eco-friendly packaging, made in small batches – Made in UK
REVIEWS: Cream Supreme Moisturizer & Natural Glow Cleansing Oil
White and Elm
All natural and organic ingredients, cruelty-free, and vegan – Made in USA
REVIEWS: White and Elm Skincare Review
Herbfarmacy
All natural and organic ingredients farmed from Herbfarmacy farms directly, cruelty-free, some products are vegan (some use beeswax) – Made in UK
REVIEWS: Herbfarmacy Skincare Review
May Lindstrom Skin
Organic, cruelty-free, sustainable/eco, safe for pregnant women, cruelty-free and vegan (except for Honey Mud as includes honey!) – Made in USA
REVIEWS: Youth Dew Serum, Jasmine Garden Mist, Honey Mud Cleanser, Blue Cocoon Balm, The Good Stuff Radiance Oil, The Clean Dirt Cleanser, and The Problem Solver Mask.
MAHALO Skincare
Handmade in small batches, natural and organic ingredients, non-toxic, cruelty-free, vegan – Made in USA
REVIEWS: Rare Indigo Balm, Pele Mask, MAHALO Balm, Red My Lips Tint, MAHALO Petal Mask, Hawaiian Hydration Serum, BEAN Mask, Vacation Glow Elixir, and UNVEIL Cleanser.
Osmia Organics
Organic, Cruelty-free, Small Batch Skincare formulated by a licensed dermatologist with specialty in dermatitis. – Made in USA
REVIEWS: Osmia Organics Review
Pai Skincare
All natural and certified organic ingredients, specifically formulated for sensitive skin, Soil Association certified, no synthetic or irritating chemicals, cruelty-free, and recycled packaging – Made in UK
REVIEWS: Pai Echium Gentle Eye Cream
S.W. Basics
All natural, organic, and sustainable ingredients, simple skincare made with 5 ingredients or less, and fair trade – Made in USA.
Kahina Giving Beauty
All natural, organic, fair-trade, sustainable, and supports local economy for women in Morocco.
REVIEWS: Kahina Beldi Soap Review, and Kahina Skincare Review.
Herbivore Botanicals
All natural, organic, vegan, cruelty-free, and made in small batches – Made in USA
REVIEWS: Herbivore Botanicals Skin Review
Bottega Organica
All natural and certified organic, cruelty-free, and made with ingredients from BO own farm – Made in USA
REVIEWS: Bottega Organica Skin Review
Thesis Beauty
All natural and organic, vegan, cruelty-free, eco-friendly – Made in USA
REVIEWS: Thesis Beauty Review
Vintner’s Daughter
All natural and organic, made in small batches, eco-friendly – Made in USA
REVIEWS: Active Botanical Serum Review
Rainwater Botanicals
All natural and organic, made in small batches, eco-friendly, sustainable. cruelty-free – Made in USA
REVIEWS: Intro to Rainwater Botanicals, Rainwater Botanicals for Winter, Rainwater Botanicals for Summer.
Konjac Sponge Company
All natural and organic, sustainable, 100% biodegradable, vegan, eco-friendly – Harvested in Korea, Made in UK
REVIEWS: Original Konjac Sponge and Why You Should Buy A Konjac Sponge.
One Love Organics
Organic, Natural, Vegan, Cruelty-free, Eco/Sustainable, Made in small batches – Made in USA (Hair, Face and Body)
REVIEWS: Vitamin C Body Polish, Vitamin B Cleansing Oil
Kypris Beauty
All natural and organic ingredients, made in small batches, Made in USA
REVIEWS: Body Elixir Inflorescence,Beauty Elixirs, Blemish Clearing Serum, Antioxidant Dew, and Moonlight Catalyst Serum.
African Botanics
Natural and organic ingredients, fair trade ingredients sourced from Africa – Made in Republic of South Africa
REVIEWS: African Botanics Skincare Review
Trilogy Organic Products
Ethical, sustainable, certified organic, all natural, and cruelty free products – Made in New Zealand
REVIEWS: Organic Rosehip Oil
The Leakey Collection
Natural and organic products formulated using fair trade ingredients sourced from Africa, namely Marula oil – Made in Africa
REVIEWS: Pure Marula Oil
The Little Alchemist
Small batch skincare using natural and organic ingredients alongside vitamins. Non-toxic and handmade – Made in Australia
REVIEWS: The Little Alchemist Review, Banana Face Glow Mask
MOSS Skincare
Handmade natural and organically formulated skincare specifically tailored to help acne prone skin. Made in small batches, cruelty-free. – Made in the USA
REVIEWS: MOSS Skincare Review
Leahlani Skincare
Handmade in small batches using natural and organic ingredients by an esthetician – Made in the USA
REVIEWS: Leahlani Skincare Review, NEW Leahlani Skincare
Juice Beauty
Formulated from certified organic juice, herbal extracts, plant powders, and oils here in the USA, Juice Beauty products include both organic skincare and cosmetics, but I personally like their skincare better. They use mostly plastic containers which isn’t that eco-friendly, but they do use sustainable soy ink and recycled paper.
Some products are also manufactured using solar power, but a lot of the info is extremely vague. Ingredients are sourced from the USA and elsewhere (though they don’t say where). They donate to various charities like the Breast Cancer Fund and they say they don’t do animal testing, but they’re not certified cruelty-free or vegan.
REVIEWS: Foundation Review, Blemish Powder Review, Organic Face Wash Review – Other favorites include their Antioxidant Serum, Soothing Serum, Blemish Clearing Serum, and Blush!
MAKEUP & TOOLS
Vapour Organic Beauty
Organic, sustainable/eco, cruelty-free, no nano particles, NOT vegan – Made in USA.
REVIEWS: Vapour Beauty Review
Alima Pure
All natural mineral makeup with no nano particles, eco/sustainable – Made in USA.
Gressa Skin
All natural and organic skincare and color cosmetics with skincare benefits, Certified Organic, Most products are vegan – Made in USA
REVIEWS: Minimalist Corrective Serum Foundation, Illuminating Serum &, Contouring Serum Bronzer
Kjaer Weis
Certified Organic, Eco-friendly, Some products are Vegan (not all) – Made in France
REVIEWS: Cream Foundation Review (like porcelain) and Wisdom Eye Shadow.
Nudus Australia
All natural ingredients, Cruelty-Free, Utilizes plant extracts and powders to create lip colors – Made in Australia
REVIEWS: Nudus Lip Euphoria Review
ILIA Beauty
Organic, Cruelty-free, Gluten-free, Vegan (as far as I can tell!) – Made in the USA
REVIEWS: ILIA Beauty Review, ILIA Mascara, ILIA Tinted Moisturizer, ILIA Lipstick in Voila, ILIA Tinted Lip Conditioner in In Paradise, ILIA Lip Gloss in Gypsy, ILIA Lipstick in Linger, and ILIA Tinted Lip Conditioner in Shell Shock.
Jane Iredale
Organic, All Natural, Cruelty-free, Vegan, some are Gluten-free (not all) – Made in USA
REVIEWS: Fall Makeup Collection 2015, Glow Time Mineral BB Cream, Country Weekend 2015 Makeup Collection, HandDrink Hand Cream, City Nights 2014 Fall Makeup Collection, Zap & Hide Blemish Concealer, Liquid Minerals Foundation, & Smooth Affair Brightening Primer.
RMS Beauty
Natural and organic cosmetics with simple formulas designed by organic MUA, Rose-Marie Swift. – Made in the USA
REVIEWS: Un-Cover Up, Cream Eye Shadows in Lunar and Solar, & Living Luminizer
Karen Murrell Lipsticks
100% natural and organic, cruelty-free, sustainable, local and traceable ingredients – Made in New Zealand
REVIEWS: Karen Murrell Lipstick Review, Summer Bouquet Lipsticks, and 10 Reasons to Love KM Lipsticks.
Zuzu Luxe / Gabriel Cosmetics
Natural and organically formulated cosmetics, cruelty-free, sustainable, vegan (mostly) – Made in USA
REVIEWS: Organic Eye Makeup and Autumn Makeup
Antonym Cosmetics
EcoCert, Natural and organic cosmetics, certified vegan, eco-friendly, cruelty-free – Made in the USA
REVIEWS: Antonym Cosmetics Review
BATH & BODY
Mungo Murphy’s Seaweed Company
Vegan, Cruelty-free, Sustainable, Eco, 100% natural plant content – Made in Ireland.
REVIEWS: Mungo Murphy Seaweed Beauty Review
Pursoma
Eco, Natural, Wildcrafted, Vegan, Sustainable – Made in France.
REVIEWS: Pursoma Review
Egyptian Magic
Natural, small batch made, NOT vegan – Made in USA
REVIEWS: Egyptian Magic Skin Cream
SUN CARE
Graydon Clinical Luxury
Natural and organic plant ingredients, non-nano zinc oxide, and no fillers or toxic ingredients.
REVIEWS: Graydon Sun Cream Review, Graydon Face Glow Sunscreen + Tinted Primer, Graydon Green Cream
Rainwater Botanicals
Natural, organic and wild crafted plant ingredients, cruelty-free, small batch and handmade, non-nano mineral sunscreen. – Made in USA
REVIEWS: Intro to Rainwater Botanicals, Rainwater Botanicals for Winter, Rainwater Botanicals for Summer.
HAIR
Yarok Hair
Organic, sustainable/eco, Vegan, cruelty-free – Made in USA
REVIEWS: Feed Your Moisture Shampoo & Feed Your Sunshine Serum.
Rare El’ements
All natural and organically formulated to heal and repair damaged and imbalanced hair – Made in USA
REVIEWS: Rare El’ements Hair Review
Max Green Alchemy
Organic, natural, steroid-free, cruelty-free, vegan – Made in USA
REVIEWS: Scalp Rescue Haircare
Evolvh Hair
Free of toxic ingredients (parabens, sodium chloride & other irritants), vegan, cruelty-free, and use all natural and organic ingredients. – Made in USA
REVIEWS: Evolvh Luxury Organic Hair Review
Tabitha James Kraan
Ethical, eco-friendly hair products made to repair damage and restore balance in your hair. Ethically sourced, natural and organic plant ingredients create gentle hair products for treatment, cleansing, style and more. – Made in UK
Josh Rosebrook
Natural and organically formulated products, cruelty-free, gentle, balancing, and effective beauty. – Made in USA
REVIEWS: Balance Hair Review & Josh Rosebrook Skincare
One Love Organics
Organic, Natural, Vegan, Cruelty-free, Eco/Sustainable, Made in small batches – Made in USA (Hair, Face and Body)
REVIEWS: Healthy Locks Dry Shampoo
FRAGRANCE
Heretic Parfum
All natural, 100% clean fragrances designed with luxury in mind!
Olivine Atelier
Vegan, Cruelty-free, Organic, Eco/sustainable – Made in USA
REVIEWS: Olivine Fragrance Review
NAILS
Kure Bazaar
5 Free, Utilizes All Natural Pigments – Made in France
REVIEWS: Kure Bazaar Review
Treat Collection
5 Free, utilize plant essential oils and fruit extracts, long lasting colors, eco-conscious ingredients
REVIEWS: Treat Collection for Spring Nails, Treat Collection for Wedding Season
Karma Organic Spa
5 Free, natural pigments – Made in USA (?)
Kester Black
5 Free, Eco-friendly, Sustainable – Made in Australia
REVIEWS: Kester Black Review
TEAS
Numi Tea
Tea Drops
Natural and organic tea comes in cute shapes, made in small batches, and easily dissolved in hot water without a tea bag!
REVIEWS: Tea Drops Review
SUPPLEMENTS & HOLISTIC CARE
21 Drops
All natural aromatherapy brand using organic ingredients for specific purposes (such as sleep, focus, and stress relief.)
Mountain Rose Herbs
A wonderful place to shop for dried herbs, spices, and other supplies for DIY beauty and aromatherapy.
Living Libations
Living Libations is a great place to shop for luxury level natural oral care products, all natural skincare and hair products, and loads more. They carry a TON of products and offer loads of information on the benefits of each one.
REVIEWS: Everybody Loves Sunshine Oil, Healthy Gum Drops, Neem Enamelizer Toothpaste, Mint + Myrrh Tooth Serum, & BestSKINEver Oil.
Wedderspoon
Wedderspoon carry my favorite New Zealand manuka honeys. They’re fantastic to use as face wash (especially for acne prone skin), as a hydrating face mask, or mixed into powder masks you might own for added potency.
Lily of the Desert
Lily of the Desert make the best aloe products, in my opinion. They have wonderful organic aloe gel, aloe juice, and more.
New Chapter Organics
New Chapter Organics craft a lovely line of naturally formulated supplements including multivitamins and other specific nutrient supplements. I love that they’re so dedicated to quality and sustainable ingredients.
Uncle Harry’s
Uncle Harry’s is THE MOST affordable shop for natural oral care products and supplements. They carry natural supplements in pill and powder form, clay based natural toothpaste, gum treatments, mouthwash, etc.
REVIEWS: Oral Care Products
TRUSTED GREEN BEAUTY SHOPS
The Choosy Chick
Click Here to Learn More About The Choosy Chick
The Detox Market
Love Lula (UK Green Beauties!)
Aurora Beauty
Click Here to Learn More About Aurora Beauty
Citrine Beauty
What Are Your Favorite Green Beauty Brands?
Any that I Missed?
Come Chat With Me!
Facebook ♥ Twitter ♥ Instagram ♥ Pinterest ♥ Google+ ♥ Tumblr
Visit Tianna @ Storybook Apothecary’s profile on Pinterest.
What up green beauty rebels!
Are you new to green beauty and sustainable living? Tired of living a life of conformity? Want access to my FREE green resource library filled with TONS of helpful content including a massive list of my favorite, most effective green beauty brands and shops, non-toxic Halloween ideas, and more?
Get FREE lifetime access to my Green Resource Library, exclusive monthly newsletters, access to sales and coupon codes, early access to giveaways, and weekly roundups so you never miss a post again!
26 thoughts on “Your Official Guide to Green Beauty Brands You Can Trust”