PLEASE NOTE! This page is a comprehensive list of green beauty brands I’ve personally tried and reviewed and a few I know other bloggers frequently rave about. It’s meant to serve as a reference for those switching to green beauty or those confused about which brands are trustworthy, truly natural, vegan, cruelty-free, etc. It’s being updated all the time so keep in mind that not all information is complete, not all brands that I know of will be represented here, etc. but I’ve done my best and I will be updating it periodically to make sure the information stays up to date ♥
Your Official Guide to Green Beauty Brands You Can Trust
Green beauty has had such an amazing effect on my life. From the people I’ve been able to connect with to the wonderful products I’ve discovered and the incredible stories I’ve heard, it’s really been quite lovely. The downright astonishing level of brand integrity I’ve been met with from so many brands has been something that I never really believed existed until I started discovering more green brands and that’s not just in beauty. A whole new world (cue the music) opened up to me.
Since then, I’ve done so much research, trialed so many products, and really gotten a bit of an education on the entire world of natural skincare, makeup, hair, and nails. It’s insane how much we don’t know about what’s in mainstream products. I had no idea when I first started out and now that I have a bit of education and experience under my belt, I thought it was high time to share some of the green beauty brands with you all that are really worth your hard-earned cash and, more than that, your trust.
If you’re unfamiliar with green beauty, it can be seriously easy to fall into the trap of purchasing products from your local drugstore that you think are green, but actually are anything but natural.
Green bloggers and enthusiasts alike commonly call this “green washing” which is where brands will add in a minuscule amount of a random natural ingredient to their chemical-laden products and call it “natural.”
I fell into the greenwashing trap many times and I’m sure I’m not alone in that so I want to share with you all some of my favorite green beauty brands that are trustworthy and effective companies that you’ll be more than proud to support.
You might think you’ll be giving something up by making the switch, but I promise that you won’t have to give up anything. In fact, I think you’ll find that these new brands have a lot more to offer you in terms of quality, performance, personality, and most importantly: they are all body-safe.
All Natural Ingredients formulated by a renowned facialist, eco-friendly packaging, made in small batches – Made in UK
White and Elm
All natural and organic ingredients, cruelty-free, and vegan – Made in USA
REVIEWS: White and Elm Skincare Review
All natural and organic ingredients farmed from Herbfarmacy farms directly, cruelty-free, some products are vegan (some use beeswax) – Made in UK
REVIEWS: Herbfarmacy Skincare Review
Kari Gran Skincare
Cruelty-free, Natural and organic ingredients, non-toxic – Made in USA
Naturally formulated, organic ingredients, small batch – Made in UK
REVIEWS: Frankincense Toner Review
May Lindstrom Skin
Organic, cruelty-free, sustainable/eco, safe for pregnant women, cruelty-free and vegan (except for Honey Mud as includes honey!) – Made in USA
Small batch, organic ingredients, cruelty-free – Made in UK
Handmade in small batches, natural and organic ingredients, non-toxic, cruelty-free, vegan – Made in USA
All natural, organic, fair-trade, sustainable ingredients sourced from around the world.
Organic, Cruelty-free, Small Batch Skincare formulated by a licensed dermatologist with specialty in dermatitis. – Made in USA
REVIEWS: Osmia Organics Review
All natural and certified organic ingredients, specifically formulated for sensitive skin, Soil Association certified, no synthetic or irritating chemicals, cruelty-free, and recycled packaging – Made in UK
REVIEWS: Pai Echium Gentle Eye Cream
All natural, organic, and sustainable ingredients, simple skincare made with 5 ingredients or less, and fair trade – Made in USA.
Kahina Giving Beauty
All natural, organic, fair-trade, sustainable, and supports local economy for women in Morocco.
All natural, organic, vegan, cruelty-free, and made in small batches – Made in USA
REVIEWS: Herbivore Botanicals Skin Review
All natural and certified organic, cruelty-free, and made with ingredients from BO own farm – Made in USA
REVIEWS: Bottega Organica Skin Review
All natural and organic, vegan, cruelty-free, eco-friendly – Made in USA
REVIEWS: Thesis Beauty Review
All natural and organic, made in small batches, eco-friendly – Made in USA
REVIEWS: Active Botanical Serum Review
All natural and organic, made in small batches, eco-friendly, sustainable. cruelty-free – Made in USA
Konjac Sponge Company
All natural and organic, sustainable, 100% biodegradable, vegan, eco-friendly – Harvested in Korea, Made in UK
All natural and organic ingredients, sustainable, eco-friendly, made in small batches – Made in UK
REVIEWS: Kinvara Skin Review
Small batch products using natural and organic ingredients sourced from all over the world.
REVIEWS: MUN No. 1 Aknari Nighttime Serum
One Love Organics
Organic, Natural, Vegan, Cruelty-free, Eco/Sustainable, Made in small batches – Made in USA (Hair, Face and Body)
All natural ingredients, traditional Japanese beauty ingredients used for thousands of years – Made in Japan
REVIEWS: Rice Bran Face Wash Review
All natural and organic ingredients, made in small batches, Made in USA
All natural products made in small batches, Made in USA
Natural and organic ingredients, fair trade ingredients sourced from Africa – Made in Republic of South Africa
REVIEWS: African Botanics Skincare Review
Trilogy Organic Products
Ethical, sustainable, certified organic, all natural, and cruelty free products – Made in New Zealand
REVIEWS: Organic Rosehip Oil
The Leakey Collection
Natural and organic products formulated using fair trade ingredients sourced from Africa, namely Marula oil – Made in Africa
REVIEWS: Pure Marula Oil
Rooted Beauty Co.
Small batch lip products that are gluten-free, 100% biodegradable, naturally formulated, and use natural fruit extracts to flavor them. Also help support Woman2Woman Project, an organization helping to support oppressed and impoverished women.
REVIEWS: Lip Butter
The Little Alchemist
Small batch skincare using natural and organic ingredients alongside vitamins. Non-toxic and handmade – Made in Australia
Handmade natural and organically formulated skincare specifically tailored to help acne prone skin. Made in small batches, cruelty-free. – Made in the USA
REVIEWS: MOSS Skincare Review
Handmade in small batches using natural and organic ingredients by an esthetician – Made in the USA
Formulated from certified organic juice, herbal extracts, plant powders, and oils here in the USA, Juice Beauty products include both organic skincare and cosmetics, but I personally like their skincare better. They use mostly plastic containers which isn’t that eco-friendly, but they do use sustainable soy ink and recycled paper.
Some products are also manufactured using solar power, but a lot of the info is extremely vague. Ingredients are sourced from the USA and elsewhere (though they don’t say where). They donate to various charities like the Breast Cancer Fund and they say they don’t do animal testing, but they’re not certified cruelty-free or vegan.
MAKEUP & TOOLS
Vapour Organic Beauty
Organic, sustainable/eco, cruelty-free, no nano particles, NOT vegan – Made in USA.
REVIEWS: Vapour Beauty Review
All natural mineral makeup with no nano particles, eco/sustainable – Made in USA.
All natural and organic skincare and color cosmetics with skincare benefits, Certified Organic, Most products are vegan – Made in USA
Certified Organic, Eco-friendly, Some products are Vegan (not all) – Made in France
All natural ingredients, Cruelty-Free, Utilizes plant extracts and powders to create lip colors – Made in Australia
REVIEWS: Nudus Lip Euphoria Review
Organic, Cruelty-free, Gluten-free, Vegan (as far as I can tell!) – Made in the USA
REVIEWS: ILIA Beauty Review, ILIA Mascara, ILIA Tinted Moisturizer, ILIA Lipstick in Voila, ILIA Tinted Lip Conditioner in In Paradise, ILIA Lip Gloss in Gypsy, ILIA Lipstick in Linger, and ILIA Tinted Lip Conditioner in Shell Shock.
Organic, All Natural, Cruelty-free, Vegan, some are Gluten-free (not all) – Made in USA
REVIEWS: Fall Makeup Collection 2015, Glow Time Mineral BB Cream, Country Weekend 2015 Makeup Collection, HandDrink Hand Cream, City Nights 2014 Fall Makeup Collection, Zap & Hide Blemish Concealer, Liquid Minerals Foundation, & Smooth Affair Brightening Primer.
Au Naturale Makeup
Natural and organic cosmetics made with a conscience. Sustainable, ethical, cruelty-free, vegan, non-toxic, 10% sales go to Zambia Open Community Schools – Made in the USA
REVIEWS: Organic Creme Foundation
Natural and organic cosmetics with simple formulas designed by organic MUA, Rose-Marie Swift. – Made in the USA
Karen Murrell Lipsticks
100% natural and organic, cruelty-free, sustainable, local and traceable ingredients – Made in New Zealand
Zuzu Luxe / Gabriel Cosmetics
Natural and organically formulated cosmetics, cruelty-free, sustainable, vegan (mostly) – Made in USA
EcoCert, Natural and organic cosmetics, certified vegan, eco-friendly, cruelty-free – Made in the USA
REVIEWS: Antonym Cosmetics Review
BATH & BODY
CV Skin Labs
Organic, Cruelty-free, NOT Vegan. – Made in the USA
REVIEWS: Body Repair Lotion
Organic, sustainable/eco, small-batch, handmade – Made in USA
REVIEWS: BEING Apothecary Review
Roques O’Neil Therapie
Carefully formulated by award-winning aromatherapist, Michelle Roques-O’neil. All natural and organic ingredients, cruelty-free, and small batch. – Made in UK
REVIEWS: Therapie Bath Review
Mungo Murphy’s Seaweed Company
Vegan, Cruelty-free, Sustainable, Eco, 100% natural plant content – Made in Ireland.
REVIEWS: Mungo Murphy Seaweed Beauty Review
Eco, Natural, Wildcrafted, Vegan, Sustainable – Made in France.
REVIEWS: Pursoma Review
Living Nature Cosmetics
Organic, sustainable, made with rare ingredients only found in New Zealand, cruelty-free – Made in New Zealand
Natural, small batch made, NOT vegan – Made in USA
REVIEWS: Egyptian Magic Skin Cream
Organic Bath Co.
100% Natural and Organic, Eco-Friendly, Sustainable, Charitable – Made in USA
REVIEWS: RefreshMINT Body Oil
Natural, Eco/sustainable, no nano particles, locally made in USA, NOT vegan. – Made in the USA
REVIEWS: Vive Sana Review
COOLA Sun Care
Organic, no nano particles, sustainable and eco-friendly, NOT vegan
REVIEWS: COOLA Sun Care Review
Graydon Clinical Luxury
Natural and organic plant ingredients, non-nano zinc oxide, and no fillers or toxic ingredients.
Block Island Organics
Mineral sunscreen, vegan, cruelty-free, gluten-free, non-nano, and formulated with natural and organic plant ingredients. – Made in USA
REVIEWS: Block Island Organics Review
Natural, organic and wild crafted plant ingredients, cruelty-free, small batch and handmade, non-nano mineral sunscreen. – Made in USA
Natural and organic ingredients, cruelty-free, vegan, eco-friendly. – Made in Canada
REVIEWS: Hair Oil Review
Organic, sustainable/eco, Vegan, cruelty-free – Made in USA
All natural and organically formulated to heal and repair damaged and imbalanced hair – Made in USA
REVIEWS: Rare El’ements Hair Review
Natural and organically formulated hair products, sulfate-free shampoo and conditioner, and carefully made in small batches – Made in UK
REVIEWS: Gielly Green Hair Review
Max Green Alchemy
Organic, natural, steroid-free, cruelty-free, vegan – Made in USA
Rahua Amazon Beauty
Organic, Natural, Vegan, Gluten Free – Made in USA
Free of toxic ingredients (parabens, sodium chloride & other irritants), vegan, cruelty-free, and use all natural and organic ingredients. – Made in USA
REVIEWS: Evolvh Luxury Organic Hair Review
Tabitha James Kraan
Ethical, eco-friendly hair products made to repair damage and restore balance in your hair. Ethically sourced, natural and organic plant ingredients create gentle hair products for treatment, cleansing, style and more. – Made in UK
REVIEWS: Tabitha James Kraan Hair Review
Natural and organically formulated products, cruelty-free, gentle, balancing, and effective beauty. – Made in USA
One Love Organics
Organic, Natural, Vegan, Cruelty-free, Eco/Sustainable, Made in small batches – Made in USA (Hair, Face and Body)
REVIEWS: Healthy Locks Dry Shampoo
Organic, Cruelty Free, Eco/Sustainable – Made in USA
Vegan, Cruelty-free, Organic, Eco/sustainable – Made in USA
REVIEWS: Olivine Fragrance Review
5 Free, Utilizes All Natural Pigments – Made in France
REVIEWS: Kure Bazaar Review
5 Free, utilize plant essential oils and fruit extracts, long lasting colors, eco-conscious ingredients
Karma Organic Spa
5 Free, natural pigments – Made in USA (?)
REVIEWS: Karma Organic Spa Review
5-Free, hand poured – Made in USA
5 Free, Eco-friendly, Sustainable – Made in Australia
REVIEWS: Kester Black Review
Zhena’s Gypsy Tea
Eco-friendly, organic, fair trade teas.
REVIEWS: Zhena’s Gypsy Tea Review
Republic of Tea
Natural and organic tea comes in cute shapes, made in small batches, and easily dissolved in hot water without a tea bag!
REVIEWS: Tea Drops Review
Tea Pigs Matcha
SUPPLEMENTS & HOLISTIC CARE
All natural aromatherapy brand that creates blends and balms for healing, breathing, and immunity.
All natural aromatherapy brand using organic ingredients for specific purposes (such as sleep, focus, and stress relief.)
Mountain Rose Herbs
A wonderful place to shop for dried herbs, spices, and other supplies for DIY beauty and aromatherapy.
Living Libations is a great place to shop for luxury level natural oral care products, all natural skincare and hair products, and loads more. They carry a TON of products and offer loads of information on the benefits of each one.
Wedderspoon carry my favorite New Zealand manuka honeys. They’re fantastic to use as face wash (especially for acne prone skin), as a hydrating face mask, or mixed into powder masks you might own for added potency.
Lily of the Desert
Lily of the Desert make the best aloe products, in my opinion. They have wonderful organic aloe gel, aloe juice, and more.
New Chapter Organics
New Chapter Organics craft a lovely line of naturally formulated supplements including multivitamins and other specific nutrient supplements. I love that they’re so dedicated to quality and sustainable ingredients.
Uncle Harry’s is THE MOST affordable shop for natural oral care products and supplements. They carry natural supplements in pill and powder form, clay based natural toothpaste, gum treatments, mouthwash, etc.
REVIEWS: Oral Care Products
TRUSTED GREEN BEAUTY SHOPS
Love Lula (UK Green Beauties!)
Petal and Post (Canadian Green Beauties!)
THE BEST GREEN BOX SUBSCRIPTIONS
GoodBeing (AKA Goodebox)