How to Grow Your Blog Efficiently
Back when I was first blogging, I never intended for it to be something I would take seriously and so I never really put much thought into how I would expand and grow my blog beyond my tiny little corner of the internet. So, when I finally realized I wanted to grow a little bit, I went through a number of failed attempts to gain more exposure that were a complete waste of time.
I did this so many times and I’m still figuring it all out, but I have found a few things that do actually make a big difference in my page views, unique visits, and engaged visitors (people who comment, follow, and spread the word on social media) so I thought I would share a few things that have worked best for me and save some of the newer bloggers out there all the hardship, frustration and wasted time.
If you’re still new to the blogging game, make sure you’re self-hosted FIRST ( I use Hostgator) and set up an email list with Mailchimp or Convertkit.
Here are some things that really work when you’re looking to expand, promote and grow your blog that actually work.
4 Ways to Grow Your Blog that Actually Work
People always say, “if you build it, they will come” and to be honest, that’s not necessarily true when it comes to creating things on the internet. It’s more or less like, “if you promote it in the right places, they will come” and if you’re content is good, they will stay.
In order to grow your blog, you must be doing a number of things. The factors will be different depending on your target audience (who reads your blog?), your location (where in the world are you, Waldo?), and what’s your niche (are you a beauty fiend or fashionista?). All of these things will help you tailor your plan of attack more, but I want to focus on the 4 major things I’ve been doing lately that will make a difference for any blogger, whether you’re a food blogger or a style blogger.
And by link up, I mean literally! If you’ve never heard of a link party, it’s essentially where you a blogger hosts a link up in which other blogger can link their best posts. Many linky parties have themes or are for specific kinds of posts so you’ll do best to link up at parties which are in your niche. So, go visit some link parties and drop your link!
Comment on other blogs, and network with some new faces you’ve never met before. It’s incredible what commenting on someone else’s blog and linking up at a link party can do for traffic and following. Also, there are often link parties for every single day of the week so you can spend a few minutes each day doing it to optimize results. There are so many different kinds of link parties for every kind of blogger from food blogging to DIY, fashion, and beauty so find the ones in your niche and link up!
When you blog online, the best way to build a loyal following and community is by joining already existing communities. You can do so by joining various facebook groups within your niche, publisher networks that have facebook groups to connect with bloggers, and also joining other online communities. Some of my favorite facebook groups are Blog Love, The Blogging Elite, and many more ♥
When I say “be social,” I mean you should be active on whatever social media channels you have for your blog. Whether it’s pinterest and twitter or facebook and instagram, choose your favorites and be active on them regularly. Even the busiest people can find time to post once a day and show some love to their favorite social media accounts.
If you want to take it a step further, you can also make an effort to connect with other bloggers, brands and companies that you would like to know and work with. Building a relationship with someone is, often times, just a tweet away. I say this from firsthand experience so don’t underestimate the value of a well-worded shout out.
How can you give back, you ask? Giveaways! Collaborative giveaways, to be more specific, will help you the most. Collaborative giveaways are great for a number of reasons, but the main reason is that they normally run on more than one blog (or social media channel) and therefore give you way more exposure than you would normally get from running a giveaway all on your own.
On top of that, you can meet, connect and collaborate with other bloggers and discover new blogs yourself. It’s a win-win. For collaborative giveaway opportunities, check here.
BONUS: BUILD YOUR EMAIL LIST!
One of the things I sorely neglected when I first started blogging was building an email list. It’s easy to think you don’t need or want one, but I promise you do! When you build your social following, it doesn’t technically belong to you. All that traffic goes to instagram or facebook; not you. By building your email list, you are ensuring that your followers will go with you wherever you are! I currently use Mailchimp, but there are many other options out there as well to help you build your email list.
One thing that has infinitely helped to grow my social channels, email list, and become a better blogger (in general) has been all the email courses from Melyssa Griffin. If you’re completely lost when it comes to newsletters and social media, definitely get Social Media Superhero. If you want to build your email list, LIST SURGE is the thing you need!!