The Duality of Blogging

Last Modified: April 27, 2017 at 9:00 am by Tianna | Leave a comment

duality of blogging

The Duality of Blogging

If you’re not a blogger, you may not know about the duality of blogging, but if you are, then you probably already know what I’m talking about. If, like me, you hope to maintain any sense of authenticity, you probably have incredibly high standards for what ever sees the light of day on your blog. At the same time, you probably also want to earn some extra income for yourself whether it’s to support your ever-expanding beauty addiction, love for fashion, or maybe you just really enjoy getting paid to do what you love so you can do it full-time and not be homeless.

2 Kinds of Companies You Encounter When Blogging

If any of those things are true for you, then you’ve probably sought out or being approached by brands and other companies. There are usually 2 ways this can go. The first way involves a seamless transaction in which you and said business work in a creative way to create fun content for readers while promoting their shop, a specific topic you’re passionate about that fits your niche, and then they pay you for it. YAY! These are the best kinds of collaborations known to man (or maybe just blogging). The second way involves a brand approaching you, acting incredibly enthusiastic about your blog and saying they’re such a “fan,” but then telling you that paying you is out of their budget. Never mind that they’re a fortune 100 company. Never mind that they expect you to write about them for no reason at all for nothing in return.

PR Manipulation + A Fair Wage

I’m not saying I never write about brands or shops without compensation because I totally do, but I do so at my own discretion. At the same time, I also write about brands I like for trades if I know they’re a smaller company and cannot afford to pay me. It really just depends, but I am a person who firmly believes that any person, blogger or otherwise, deserves a fair wage and herein lies the duality of blogging.

It seems that a form of manipulation is going around with brands and PR reps wherein they try to convince bloggers to write about and promote their products, infographics, and/or giveaways with no intentions of paying said bloggers. How is this manipulation, you ask? Well, they have a way of wording things that feigns innocence, but they know exactly what they’re doing. In fact, PR reps, especially, are incredibly smart; many of them have degrees in marketing and communication. They know how to work people. To add insult to injury, they have a way of making bloggers question themselves to the point that bloggers are afraid to ask for fair compensation. I’ve actually had other blogger friends tell me they are actually afraid to ask for compensation; how unfair and just wrong is that?

Would You Work for Free?

Whether you’re a blogger or a reader, you must agree that nobody wants to work for free. Maybe you don’t believe in bloggers getting paid, but I’m sure you wouldn’t feel that way if you were one. And if you are or aren’t and believe we should get paid, then thank you because we work hard. I know bloggers who have kids and full-time jobs (like me) who stay up all hours of the night to get blog posts done. Bloggers who do a lot of free work just to bring good content and giveaways to their readers. At the same time, I think a lot of bloggers who don’t seek compensation make it a lot harder on those of us who do want to be properly compensated for our work. And lastly, those brands and companies that expect us to work for free (when they never would) are getting access to readers who trust us, who I would say we have an obligation to protect from spam and other shady people, and basically a product endorsement / stamp of approval from us. If you don’t feel 100% behind a brand or company, you shouldn’t be talking about them on your blog. That’s just my opinion.

What Do You Think About the Duality of Blogging?

Do You Agree or Disagree that Bloggers Should be Compensated for their Work?


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14 thoughts on “The Duality of Blogging

  1. Lisa Sharp
    January 4, 2016 at 8:45 AM

    Yes we should be paid for our work! We bring so much to the table for brands, it’s ridiculous for them to think we don’t deserve to be paid.

    1. January 5, 2016 at 8:52 AM

      My thoughts exactly, Lisa. I say this just as I’m receiving a bunch of “we don’t do sponsored work, but thanks” emails lol. Guess not everyone agrees with us. Oh well. I’d rather work with people and brands who find me worth their time and valued for my work than people who don’t, you know?

  2. January 4, 2016 at 1:55 PM

    Well said, and I agreed you should be paid if they want you to speak about them 🙂

    1. January 5, 2016 at 8:53 AM

      thanks Helene! I really appreciate that. I’m not always for payment like say, for reviews, but for other content they specifically want created, it’s totally unfair to not be compensated, in my opinion. thanks for sharing your thoughts 🙂

      1. January 8, 2016 at 10:47 AM

        For a review, I appreciate when the bloggers say they got the product for free. In the interest of transparency 🙂

        1. January 8, 2016 at 11:04 AM

          absolutely. For me, transparency is a given. I feel obligated to let people know and I don’t want to lie about anything. That’s not me, you know? For me, the issue comes in where people will discredit my work just because it’s sponsored or because the product was sent to me. I would never compromise my opinion for either of these things and I take special care to only work with brands I truly believe in so I can avoid that altogether, you know? I also denote when I use affiliate links on every single post and same for sponsored content or when items were sent for review. I hope that it clear to people because it’s very important to me. 🙂 thanks for sharing your thoughts, Helene !

  3. January 4, 2016 at 5:56 PM

    As a blogger I totally agree that companies should pay bloggers and I have lost a lot of opportunities because I always ask “what is your budget for this project”, most often my response is that the products are valued at $$$ and this is all we have to offer at this time. It is up to me to pass or accept. I look at the value of the product and then make my decision. I have a product on the market so I’m not pressed for compensation from PR companies, however that doesn’t mean that I always work for free. It’s really an individual choice.
    Lily S. recently posted…Lifestyle ~ From Patent to Product to Profit | Selling on Amazon & Shopify + VideoMy Profile

    1. January 5, 2016 at 8:55 AM

      Yes, same here. I do sometimes get great opportunities, but a lot of brands generally don’t want to invest in blogs unless they’re paying through a publisher network or something. I definitely think it’s an individual choice and while I would never criticize anyone who works for free or free products, I do think it hurts and hinders those of us seeking to make extra income via our blogging work. thanks for sharing your thoughts on this!

  4. January 5, 2016 at 8:02 PM

    I rarely accept just product anymore unless I really love the company.
    Free product and social promotion doesn’t pay the bills.

    xoxo, Jenny

    1. January 6, 2016 at 3:03 PM

      yeah exactly. It’s also a lot of work as well. I’ve become very selective about the content and products I decide to review. thanks for sharing your thoughts Jenny 🙂

  5. January 9, 2016 at 8:54 AM

    I agree we should get paid! I do share some products for trade only, but I am selective and will only do it for items I would have been purchasing. It’s so hard though because so many people will do it for free, so if we say no they just ask another blogger. Thanks for linking up for Style It Friday. xo~ Megan The Fashionista Momma

    1. January 12, 2016 at 8:05 AM

      Definitely feel your pain. I think it’s a big problem when other bloggers are okay with doing it for free because, like you said, it makes it so easy for companies to just ask someone else who is willing to do it for free if you ask for payment. That said, I would say it’s more important to offer unique content and a lot of value on your own channels so that way you specifically stand out against bloggers who may be okay with working for free. That’s really all we can do. thanks for sharing your thoughts!

  6. January 11, 2016 at 4:47 AM

    I did not realize what when into blogging until I started my own. I am still building credibility and my name before I will see any monetary return. But the important thing is I am loving it! Thank you for the encouragement and sharing on the Faith Filled Parenting LinkUp Party.

    1. January 12, 2016 at 8:46 AM

      Absolutely and I think credibility, honesty, and ethics are so important when blogging. And loving it, obviously. Stay true to yourself and I think success will find you. Keep up the good work ! ♥

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