Beauty Without Cruelty Lipstick and Lip Gloss Review


Beauty Without Cruelty Lipstick and Lip Gloss Review

I’ve been a fan of Beauty Without Cruelty for ages and if you happen to be a vegan/vegetarian, animal lover, or green beauty enthusiast, you should be too!

If you’re unfamiliar, BWC is a natural beauty brand which has an extensive selection of hair, skin, nail, body, and makeup products that are all lovingly made. They’re all vegetarian/vegan and cruelty-free, 100% natural, and the most incredible part is they’ve been doing it since 1963. The brand was founded by 2 lovely British ladies from the UK who were both animal lovers and vegetarians and sought out a kinder way to beauty. Thus, BWC was born.

I’ve reviewed many of their others products on this blog and today’s review focuses on two of their beautiful lip colors! I had previously tried one of their lipsticks in a coral color, but that was years ago and they’ve added more colors since then. Both the lip gloss and lipstick are beautifully crafted, gentle, hydrating to the lips, and have great color payoff and pigmentation. The gloss is, of course, very sheer while the lipstick is a lot more opaque.


The lipstick is in Deep Plum and comes from their Natural Infusion Lipsticks line. They have so many beautiful colors in this line! I love this deep purple color because it’s a legit dark plum color; a lot of plum/purple colors look dark in the tube and go on more like magentas. This one is deeply colored, very pigmented, and an intense color. You could layer other colors over it if you wanted to lighten it up a bit, but I personally like the color as it.

Natural Infusion Lipstick Ingredients: Simmondsia Chinensis (jojoba) seed oil, Ricinus Communis (castor)
seed oil, Candelilla Wax, Oleic/Linoleic/Linolenic Polyglycerides,
Caprylic/Capric Triglyceride, Mica, D&C Red 6 BA, FD&C Blue IAL Lake, Titanium
Dioxide, Copernicia Cerifera (Carnauba Wax), Silica, D&C Red 7 CA, Stearalkonium
Hectorite, Tocopheryl Acetate (Vitamin E).


Benefits of these Lip Colors:

  • Gluten Free
  • Cruelty-Free
  • Vegan/Vegetarian
  • Made in UK


As for the natural lip gloss, I got it in the color Wild Berry and it’s the perfect gloss for spring time! It lends just enough of a reddish glossy tint to the lips which feels very natural spring makeup, in my opinion and I think it’s perfect for those who are wary of going for full-on pigmented lip colors or just want a flush of color. These glosses are perfect for that!



Overall, I really love these gorgeous lip colors. BWC is a great brand and I think they have a lot to be proud of. It’s really difficult to create products that are cruelty-free and vegan all around so I think that’s the big strong point for them. I would like to see them go a bit more natural with their line of products, especially in regard to their lip colors, as the only thing I dislike about this lipstick is the use of artificial dyes  like Blue and Red Lake colors. I understand that it can be difficult to use alternative methods of coloring, but I hope they can update this part of their line soon because I think it’s important to many people to not use their artificial colorants/dyes in products. Maybe they can update them with floral, fruit, or ayurvedic powders like other brands have done! Other than that, I think it’s very impressive what they’ve accomplished thus far and I think for those who are mainly concerned with vegan, cruelty-free and in some cases, gluten-free options, this is a wonderful brand to look to for options!

Have You Tried Beauty Without Cruelty?

What Do You Think of These Lip Colors?

Come Chat With Me!

Facebook Twitter Instagram Pinterest  Google+  Tumblr

Horrible Films I Loved As A Kid + What They Taught Me About Life

Rare El’ements Hair Care Collection Review

Fashion Looks Inspired by LFW Trends 2015

Blogging: The Sponsored Post Conundrum

White & Elm Skincare Review

The Modern Faerie Tales by Holly Black: Book Review + Style Inspiration

Vapour Organic Beauty Review

Yoshi, the Picky Dog + HardyPet Blue Box Review


Visit Tianna @ Storybook Apothecary’s profile on Pinterest.

Detox Your Skin, Detox Your Beauty*Affiliate Banner; Products provided by BWC for review. All opinions and thoughts expressed in this review are 100% honest and completely my own.

Share Button
Opt In Image
Gain Access to Exclusive Content!

What up green beauty rebels!

Are you new to green beauty and sustainable living? Tired of living a life of conformity? Want access to my FREE green resource library filled with TONS of helpful content including a massive list of my favorite, most effective green beauty brands and shops, non-toxic Halloween ideas, and more? 

Get FREE lifetime access to my Green Resource Library, exclusive monthly newsletters, access to sales and coupon codes, early access to giveaways, and weekly roundups so you never miss a post again! 

6 thoughts on “Beauty Without Cruelty Lipstick and Lip Gloss Review

  1. March 17, 2015 at 3:32 PM

    These look pretty! I’d love to try Beauty Without Cruelty.
    Dream & Scheme recently posted…Green Beauty Scene: Laurel, Josh Rosebrook, Oh My!My Profile

    1. March 18, 2015 at 5:26 PM

      they are really pretty and I enjoy this brand quite a bit. I love the lip colors, but they also have nice nail polishes and body products! It’s quite an extensive line of products.

  2. March 18, 2015 at 1:11 PM

    I love the deep purple! And that they are cruelty free. Great review!
    Stephanie recently posted…Wholeness Home- Steel Dictionary Book Diversion Safe ReviewMy Profile

  3. March 18, 2015 at 1:42 PM

    So pretty!

  4. March 23, 2015 at 11:33 PM

    I love the color of the first one, looks lovely on your lips 🙂
    Laura recently posted…How to wear suspenders or bracesMy Profile

    1. March 26, 2015 at 11:08 AM

      thanks Laura!

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge