Do you frequently email brands you want to work with only to get no response?
Are you trying to get PR samples to review products your readers might like, but find your emails go completely ignored?
There may be a reason for it – Read on.
I didn’t think I had anything to share on this topic, but I recently got an email asking about this topic specifically, saying she has been continually ignored when emailing brands and she’s not the only one. I’m sure there have been plenty of times you wanted to work with a company and then found it fell on deaf ears. I don’t consider myself any kind of expert, but after over a year of blogging and working with various brands, I think I can shine some light on some of the reasons why you may not be getting the response you want (or any response at all) and how you can improve your chances.
5 Reasons Why PR Reps Are Ignoring Your Emails
Reason #1 : Your Blog Is Too New.
The answer to why you’re being ignored by PR reps and companies could be as simple as the fact that your blog is only a month old. There’s nothing wrong with being new to the game of blogging, but you may have to wait until your blog has gained a bit more credibility for brands and companies to take your seriously. After all, they are a business and they want their investments, whether that’s free product or cash compensation, to pay off. If you have 4 followers, that’s great, but don’t expect much from big brands and companies.
Reason #2 : You’re Emailing the Wrong Person.
When I first started my blog, I made some mistakes here and there and one of those mistakes was that I accidentally contacted the customer service department instead of the marketing department. In hindsight, it makes sense why a lot of my emails went without response; I wasn’t even sending them to the right place! So, when you go to contact brands and companies you’d like to work with, be sure your contact is to someone in marketing, PR, press, etc. Sometimes, smaller companies won’t have a specific department or PR company and they might do everything in-house so for smaller brands, it’s probably okay to use their main contact, but for everyone else, make sure it’s the right contact!
Reason #3 : Your Email Message AKA Brand Proposal Isn’t Intriguing Enough.
In the beginning, my email messaging format sucked. It didn’t make sense, the message was kind of pointless, and the worst part? None of the information in the message gave any PR or company rep a reason to want to work with my blog.
Reason #4 : Your Blog Isn’t A “Good Fit” for The Product.
Sometimes, while you may think the product is right for your blog, the reps disagree and think you’re wrong. Sometimes they are nice enough to write you and let you know they don’t think you’re a good fit (or disguise this by saying they aren’t able to supply samples at this time when this is what they really mean), but most of the time, you might find your email goes completely unanswered.
Reason #5 : You’re Not “Important” Enough.
This is a hard truth for bloggers to swallow, but sometimes, a brand or PR rep maybe just doesn’t think you’re important enough. I’ve emailed various brands, periodically, that I’ve wanted so badly to work with to no avail or response and the truth is, sometimes brands don’t care about you unless you’re some top tier blogger or magazine. It seems that brands and companies are transitioning out of this kind of thinking, slowly, but for now, you might just get rejected.
What You Can Do To Help Your Chances & How To Get Those PR Samples You Want:
So, with all that, what’s a blogger to do? There is light at the end of this post and there are, fortunately, some things you can do to increase your chances of a response and maybe even some PR samples at the end of it all.
Email Smaller Brands & Companies.
If you’re a smaller or newer blog, your best bet is with smaller and newer brands and companies that are just like you! They’re much more willing to send you samples for review, offer cool discount codes for your readers and they’re just generally more responsive than big business PR reps so this is a great place to start.
Check Your Contact Emails…Twice.
Like I said, make sure you’re emailing the right people with your requests or you may as well be emailing spam to yourself.
Rewrite Your Emails to Brands.
Make your emails more exciting and intriguing! One way to do this is to quickly and in as few words as possible, tell the story of how you started your blog, what you blog about, and why the brand should care . Do you have over 1K followers on Facebook? Are you super active on Instagram? Take your strongest points and highlight them for brands to see your appeal. Maybe your blog is a super niche topic like nails and you’re emailing Essie about reviews – explain why your readers are more likely to respond to reviews of their products. You can also email them with a unique idea for a story and pitch it to them! Have a unique idea for a Pinterest contest? Maybe they’ll get on board with it!
Try, Try Again.
In the past, I’ve emailed brands loads and then had no response until the third try, but honestly, it was worth it because I was able to work with a brand I really liked finally and you guys got an honest review and maybe even a giveaway or discount code out of it. Everybody wins right? Persistence, positivity and a good attitude will get you places so don’t give up! Another thing you can do, if you prefer to avoid email or if it hasn’t worked for you is to contact them via Twitter or Facebook with your idea. Their communication will be more immediate and open. You can open up the channels for conversation by posting a list of products you’d like to try and then tagging them @insertbrandtwitternamehere so they know you wrote about them.
At long last, if none of your attempts work, move on. It can be really disappointing when there’s a brand you might’ve dreamed of working with, but sometimes it’s not meant to be and you never know, they may be contacting YOU in the near future OR something way better could come along!
So chin up, smile & do your best : ]
I hope this post was helpful and feel free to let me know if you want more posts like this or have questions you want answered and I’ll do my best to help you out!