5 Reasons Why PR’s Are Ignoring Your Emails + How To Get Those PR Samples You Want

5 Reasons Why PR's Are Ignoring Your Emails + How To Get Those PR Samples You Want

Do you frequently email brands you want to work with only to get no response? 

Are you trying to get PR samples to review products your readers might like, but find your emails go completely ignored?

There may be a reason for it – Read on. 

I didn’t think I had anything to share on this topic, but I recently got an email asking about this topic specifically, saying she has been continually ignored when emailing brands and she’s not the only one. I’m sure there have been plenty of times you wanted to work with a company and then found it fell on deaf ears. I don’t consider myself any kind of expert, but after over a year of blogging and working with various brands, I think I can shine some light on some of the reasons why you may not be getting the response you want (or any response at all) and how you can improve your chances.

5 Reasons Why PR Reps Are Ignoring Your Emails

Reason #1 : Your Blog Is Too New. 

The answer to why you’re being ignored by PR reps and companies could be as simple as the fact that your blog is only a month old. There’s nothing wrong with being new to the game of blogging, but you may have to wait until your blog has gained a bit more credibility for brands and companies to take your seriously. After all, they are a business and they want their investments, whether that’s free product or cash compensation, to pay off. If you have 4 followers, that’s great, but don’t expect much from big brands and companies.

Reason #2 : You’re Emailing the Wrong Person. 

When I first started my blog, I made some mistakes here and there and one of those mistakes was that I accidentally contacted the customer service department instead of the marketing department. In hindsight, it makes sense why a lot of my emails went without response; I wasn’t even sending them to the right place! So, when you go to contact brands and companies you’d like to work with, be sure your contact is to someone in marketing, PR, press, etc. Sometimes, smaller companies won’t have a specific department or PR company and they might do everything in-house so for smaller brands, it’s probably okay to use their main contact, but for everyone else, make sure it’s the right contact!

Reason #3 : Your Email Message AKA Brand Proposal Isn’t Intriguing Enough.

In the beginning, my email messaging format sucked. It didn’t make sense, the message was kind of pointless, and the worst part? None of the information in the message gave any PR or company rep a reason to want to work with my blog.

Reason #4 : Your Blog Isn’t A “Good Fit” for The Product. 

Sometimes, while you may think the product is right for your blog, the reps disagree and think you’re wrong. Sometimes they are nice enough to write you and let you know they don’t think you’re a good fit (or disguise this by saying they aren’t able to supply samples at this time when this is what they really mean), but most of the time, you might find your email goes completely unanswered.

Reason #5 :  You’re Not “Important” Enough. 

This is a hard truth for bloggers to swallow, but sometimes, a brand or PR rep maybe just doesn’t think you’re important enough. I’ve emailed various brands, periodically, that I’ve wanted so badly to work with to no avail or response and the truth is, sometimes brands don’t care about you unless you’re some top tier blogger or magazine. It seems that brands and companies are transitioning out of this kind of thinking, slowly, but for now, you might just get rejected.

What You Can Do To Help Your Chances & How To Get Those PR Samples You Want:

So, with all that, what’s a blogger to do? There is light at the end of this post and there are, fortunately, some things you can do to increase your chances of a response and maybe even some PR samples at the end of it all.

Email Smaller Brands & Companies. 

If you’re a smaller or newer blog, your best bet is with smaller and newer brands and companies that are just like you! They’re much more willing to send you samples for review, offer cool discount codes for your readers and they’re just generally more responsive than big business PR reps so this is a great place to start.

Check Your Contact Emails…Twice. 

Like I said, make sure you’re emailing the right people with your requests or you may as well be emailing spam to yourself.

Rewrite Your Emails to Brands. 

Make your emails more exciting and intriguing! One way to do this is to quickly and in as few words as possible, tell the story of how you started your blog, what you blog about, and why the brand should care . Do you have over 1K followers on Facebook? Are you super active on Instagram? Take your strongest points and highlight them for brands to see your appeal. Maybe your blog is a super niche topic like nails and you’re emailing Essie about reviews – explain why your readers are more likely to respond to reviews of their products. You can also email them with a unique idea for a story and pitch it to them! Have a unique idea for a Pinterest contest? Maybe they’ll get on board with it!

Try, Try Again.

In the past, I’ve emailed brands loads and then had no response until the third try, but honestly, it was worth it because I was able to work with a brand I really liked finally and you guys got an honest review and maybe even a giveaway or discount code out of it. Everybody wins right? Persistence, positivity and a good attitude will get you places so don’t give up! Another thing you can do, if you prefer to avoid email or if it hasn’t worked for you is to contact them via Twitter or Facebook with your idea. Their communication will be more immediate and open. You can open up the channels for conversation by posting a list of products you’d like to try and then tagging them @insertbrandtwitternamehere so they know you wrote about them.

Move On. 

At long last, if none of your attempts work, move on. It can be really disappointing when there’s a brand you might’ve dreamed of working with, but sometimes it’s not meant to be and you never know, they may be contacting YOU in the near future OR something way better could come along!

So chin up, smile & do your best : ]

I hope this post was helpful and feel free to let me know if you want more posts like this or have questions you want answered and I’ll do my best to help you out!

♥ Tianna 


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13 thoughts on “5 Reasons Why PR’s Are Ignoring Your Emails + How To Get Those PR Samples You Want

  1. August 7, 2013 at 6:14 PM

    Great post! Very helpful pointers! 🙂
    Sabrina recently posted…Wish List!My Profile

    1. August 8, 2013 at 9:25 PM

      Thanks I’m glad you found it helpful! 🙂

  2. August 9, 2013 at 4:56 AM

    Amazing post! I worked in PR for a while and these are exactly why we ignored emails, mainly because small blogs just don’t have the lift many companies are looking for. Great tips as well.


  3. August 9, 2013 at 5:33 AM

    I am definitely giving this a try again. I usually don’t send out mails to companies but there are 2 big ones here I would love to work with but have not yet given them a try. I am definitely encouraged to give it a try now. Afterall I won’t know if they will say no until I try right?

    Lagos, Nigeria

  4. Somdyuti
    August 9, 2013 at 9:12 AM

    This is totally amazing. And you have pointed them out precisely. I agree with #1, #2, #3 is spot on. Besides having a small blog and emailing the wrong person, a bad email does nothing but turns them off more. Loved it totally! And congrats for getting features on Links a la Mode. You go girl! ^_^

    1. August 9, 2013 at 5:31 PM

      Thanks I’m glad you like it! Definitely agree, but everyone learns as they go so I hope this helps people out. Thanks!! I felt special 🙂

  5. August 10, 2013 at 2:09 PM

    This is such practical and helpful advice, thank you so much for writing this post, chick!

  6. December 17, 2013 at 8:34 PM

    This was soo happy! Thanks 😀 Good thing I read it, I was almost about to make a fool of my self by asking for samples when I only have 4 followers! Hahaha ^_^
    JayBee recently posted…Easy Snowman NailsMy Profile

  7. May 29, 2015 at 12:59 PM

    This is a really great article. Being a new blogger myself it is helpful to have something like this to read.
    I only have 7 followers so I have a little way to go. But then my blog is only 7 days young 🙂

    katie recently posted…The Magic Of Tortillas | Part OneMy Profile

    1. May 29, 2015 at 2:46 PM

      congrats on your new blog, Katie! Glad you found my article helpful. Definitely take it one day at a time. Blogging can be amazing, it can be taxing on your brain, and totally worth it all at once. My advice is to appreciate where you are and enjoy the journey. It might sound cheesy, but it’s true. Also, when you’re all big and bad, don’t compromise your integrity or readers for money. I think that’s so important. Thanks for visiting – have a nice weekend!

  8. August 24, 2016 at 9:37 PM

    I love this insightful post. In the past, I was so scared to give it a try! But I figured that since I’ve been around for a while and have worked with a few brands, then maybe I will be able to use that to help boost my chances. Majority did not respond but a few of those who did I was able to establish a strong relationship with, so it is totally worth taking the risk!

    Abby of Life in the Fash Lane

    1. August 25, 2016 at 4:57 PM

      thanks so much Abby! I was the same as you. I was always scared to email brands and I had this fear of rejection that I still sometimes deal with . I guess the main thing is to remember that rejection is not personal, not all brands fit your niche, establish strong relationships with the brands that you work with, and stay true to your blog and readers throughout the journey. thanks for stopping by!

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