How to Grow Your Blog
Back when I was first blogging, I never intended for it to be something I would take seriously and so I never really put much thought into how I would expand and grow my blog beyond my tiny little corner of the internet. So, when I finally realized I wanted to grow a little bit, I went through a number of failed attempts to gain more exposure that were a complete waste of time. In fact, I did this so many times and I’m still figuring it all out, but I have found a few things that do actually make a big difference in my page views, unique visits, and engaged visitors (people who comment, follow, and spread the word on social media) so I thought I would share a few things that have worked best for me and save some of the newer bloggers out there all the hardship, frustration and wasted time. Here are some things that really work when you’re looking to expand, promote and grow your blog that actually work.
4 Ways to Grow Your Blog that Actually Work
People always say, “if you build it, they will come” and to be honest, that’s not necessarily true when it comes to creating things on the internet. It’s more or less like, “if you promote it in the right places, they will come” and if you’re content is good, they will stay. Growing your blog, promoting yourself on social media, and really gaining more followers, influence and traffic for your blog all depends on a number of factors. Those factors will be different depending on your target audience (who reads your blog?), your location (where in the world are you, Waldo?), and what’s your niche (are you a beauty fiend or fashionista?). All of these things will help you tailor your plan of attack more, but I want to focus on the 4 major things I’ve been doing lately that will make a difference for any blogger, whether you’re a food blogger or a style blogger.
- Link Up! And by link up, I mean literally! If you’ve never heard of a link party, it’s essentially where you a blogger hosts a link up in which other blogger can link their best posts. Many linky parties have themes or are for specific kinds of posts so you’ll do best to link up at parties which are in your niche. So, go visit some link parties and drop your link! Comment on other blogs, and network with some new faces you’ve never met before. It’s incredible what commenting on someone else’s blog and linking up at a link party can do for traffic and following. Also, there are often link parties for every single day of the week so you can spend a few minutes each day doing it to optimize results. There are so many different kinds of link parties for every kind of blogger from food blogging to DIY, fashion, and beauty so find the ones in your niche and link up!
- Connect. When you blog online, the best way to build a loyal following and community is by joining already existing communities. You can do so by joining various facebook groups within your niche, publisher networks that have facebook groups to connect with bloggers, and also joining other online communities. Some of my favorite facebook groups are Blog Love, The Blogging Elite, and The Girls Inspired Group AKA GIG ♥
- Be Social! When I say “be social,” I mean you should be active on whatever social media channels you have for your blog. Whether it’s pinterest and twitter or facebook and instagram, choose your favorites and be active on them regularly. Even the busiest people can find time to post once a day and show some love to their favorite social media accounts. If you want to take it a step further, you can also make an effort to connect with other bloggers, brands and companies that you would like to know and work with. Building a relationship with someone is, often times, just a tweet away. I say this from firsthand experience so don’t underestimate the value of a well-worded shout out.
- Give Back. How can you give back, you ask? Giveaways! Collaborative giveaways, to be more specific, will help you the most. Collaborative giveaways are great for a number of reasons, but the main reason is that they normally run on more than one blog (or social media channel) and therefore give you way more exposure than you would normally get from running a giveaway all on your own. On top of that, you can meet, connect and collaborate with other bloggers and discover new blogs yourself. It’s a win-win. For collaborative giveaway opportunities, check here and here.